How can a customer test a new intercept in a real environment without publishing it prematurely?

The best approach for testing a new intercept in a real environment without prematurely publishing it to a wider audience is to utilize a method that allows for controlled testing without making it widely accessible. Having the customer publish two sets of code to different websites can facilitate this by separating the testing environment from the live environment. This allows for real user interactions and feedback while keeping the experimental intercept confined to a predetermined scope, effectively simulating real conditions.

Using a staging server typically refers to a test environment that mimics production but may not reflect actual user behavior and engagement. Conducting internal testing involves using a select group of people within the organization, which can be limited in scope and not representative of real-world interactions. Limiting access to selected users could be beneficial for testing but is not as effective as utilizing multiple websites where actual users can engage freely with the intercept.