In the Qualtrics data model, what is the term for a set of contacts meeting specific selection criteria?

The term that refers to a set of contacts meeting specific selection criteria is "Sample." In the context of research and data collection, a sample is drawn from a larger population that exhibits certain characteristics or meets specific criteria set by the researcher.

A sample is pivotal because it allows researchers to draw conclusions and insights without needing to survey every single individual within the population. By selecting a sample, researchers can conduct manageable and cost-effective studies while still obtaining valuable data that is representative of the larger group.

Understanding the distinction between a sample and the other terms is crucial. While "population" refers to the entirety of the group that is being studied, a sample is just a subset of that population. "Segment" is often used to describe a portion of the population that has been divided based on certain attributes, but it does not necessarily imply selection based on criteria in the same way a sample does. Lastly, "database" refers to an organized collection of data and does not specifically pertain to the selection process of contacts under criteria. Recognizing these nuances reinforces the importance of using the correct terminology in data analysis and research contexts.