What is a common outcome of increased customer loyalty?

Increased customer loyalty often leads to lower customer acquisition costs. When customers are loyal, they are more likely to make repeat purchases and recommend the brand to others, effectively reducing the need for expensive marketing efforts to attract new customers. This word-of-mouth promotion can enhance brand reputation and contribute to a more stable customer base, allowing businesses to spend less on trying to acquire new customers. Additionally, loyal customers may tend to be less sensitive to price changes, further reinforcing their ongoing relationship with the brand and contributing to overall profitability.