What is a key practice for engaging clients about email deliverability during implementation?

Engaging clients about email deliverability early in the implementation process is crucial because it allows for the establishment of a strong foundation for the project's success. By initiating discussions at the beginning, you can address potential concerns, clarify expectations, and ensure that both parties are aligned on best practices and strategies for enhancing email deliverability. This proactive approach helps to identify any obstacles or requirements necessary for successful email campaigns, enabling the team to make informed decisions throughout the project. It sets the stage for ongoing dialogue and adjustments as needed, ultimately leading to better outcomes and a more engaged client relationship. Proper attention to deliverability from the start can mitigate issues that may arise later, ensuring that communications sent through email reach their intended audiences effectively.