What is a major benefit of using operational metrics in website analysis?

Using operational metrics in website analysis is crucial because it aids in understanding user behavior and engagement. These metrics provide valuable insights into how users interact with the website, including which pages they visit, how long they stay, and their navigation paths. By analyzing this data, businesses can identify patterns and areas for improvement, such as optimizing content, enhancing user experience, and increasing engagement rates. Understanding these behaviors is essential for making informed decisions that can lead to improved website performance and user satisfaction.

The other options focus on specific aspects that, while valuable, do not encompass the primary benefit of operational metrics. For instance, designing better user interfaces and promoting faster page loading speeds are outcomes that can result from understanding user behavior, but they are not the fundamental advantage of using operational metrics themselves. Automatic reporting streamlines the data analysis process but does not directly contribute to the comprehension of user interactions, which is the core benefit highlighted in option C.