What is one purpose of Multiple Directories in Qualtrics?

One of the key purposes of Multiple Directories in Qualtrics is to establish different deduplication rules for customer segments. This functionality allows organizations to manage and maintain data integrity by ensuring that they do not have duplicate entries for the same respondent across various segments. By utilizing multiple directories, it becomes easier to define and apply specific deduplication criteria based on different user groups or response categories, which enhances data accuracy and supports more tailored data analysis.

The ability to implement varied deduplication rules across segments is particularly helpful in managing large datasets where different targeting or communication strategies may be employed for distinct customer groups. This ensures that findings and insights derived from the data reflect true insights without the distortion that duplicate entries can introduce, ultimately leading to more effective decision-making and tailored engagement strategies.