What is the primary function of the Qualtrics XM App?

The primary function of the Qualtrics XM App is centered around providing users with access to insights and analytics, which primarily manifests through viewing dashboards. Dashboards in the Qualtrics XM App allow users to visualize and interpret data collected from surveys and other sources. This functionality is essential for organizations to monitor experiences, identify trends, and make informed decisions based on real-time data feedback.

While creating surveys, managing user accounts, and data collection are integral aspects of the overall Qualtrics platform, they are not the specific focus of the XM App itself. The app is designed to empower users to engage with data analysis and insights effectively, thus enabling a better understanding of customer, employee, product, or brand experiences. By centralizing actionable insights in a visually digestible format, the XM App enhances data-driven decision-making.