What is the purpose of the Data Mapper?

The purpose of the Data Mapper is to convert survey data into reportable dashboard fields. By mapping the data collected from surveys into relevant fields, the Data Mapper ensures that the information is structured in a way that can be easily analyzed and visualized within reports or dashboards. This process is crucial for organizations that want to derive insights from their survey responses and present them in an understandable format, allowing users to make data-driven decisions.

While options like analyzing survey responses or tracking user engagement are important aspects of managing survey data, they do not specifically pertain to the function of the Data Mapper. Designing layout for the dashboard also falls outside the scope of what the Data Mapper does, as its role focuses on data conversion rather than visual presentation. Thus, the Data Mapper plays a vital role in ensuring that data is appropriately prepared for reporting, making option B the correct choice.