What kind of data is collected to understand potential reactions to a future interaction?

Experience Expectations refer to the anticipations or predictions that individuals may have about their future interactions or experiences. This type of data is crucial when trying to gauge how people believe they will react in certain scenarios, as it helps in understanding their mindset and what they specifically hope to gain from an upcoming experience. By collecting data on experience expectations, organizations can tailor their interactions, services, or products to better meet the needs and desires of their audience.

This contrasts with the other options, which focus on different aspects of data analysis. Performance Metrics pertain to the measurement of outcomes and effectiveness after an interaction has occurred, while Behavioral Analysis studies patterns of behavior that have already taken place. Feedback Scores are retrospective evaluations given after an experience, reflecting how individuals rated that experience rather than their expectations prior to it. Therefore, Experience Expectations serves a unique role in predicting and optimizing future interactions.