What specialty question type utilizes a standard scale from 0-10 and measures customer loyalty?

The Net Promoter Score (NPS) is specifically designed to gauge customer loyalty by asking respondents to rate the likelihood that they would recommend a company, product, or service to others on a scale from 0 to 10. This method categorizes respondents into three groups: promoters (scores of 9-10), passives (scores of 7-8), and detractors (scores of 0-6). By using this standard scale, NPS effectively quantifies loyalty within a straightforward framework, enabling organizations to assess customer advocacy and potential growth derived from their client base.

Other options, while related to customer feedback and satisfaction, do not employ the same scale or focus on loyalty in the same way. Customer Satisfaction Score typically measures immediate satisfaction rather than long-term loyalty. Feedback Score and Engagement Score may assess different dimensions of customer experience or interaction but lack the specific focus and methodology associated with measuring loyalty provided by NPS.