Which advanced feature in Qualtrics ensures secure user management while protecting customer access?

Single Sign-On (SSO) is designed to enhance security and simplify user management by allowing users to access multiple applications with one set of credentials. This feature is particularly important for organizations that want to ensure that customer access to data and features is safe and seamless.

When implemented, SSO minimizes the risk of credential theft since users don’t have to remember multiple passwords for different systems, which can lead to weaker password practices. Additionally, it enables centralized control over user access, making it easier for administrators to manage who has access to what resources within the Qualtrics platform.

This centralized approach allows for real-time updates to user privileges and ensures that any changes in employment status or roles can be reflected across all applications quickly, maintaining a high level of security. In contrast to the other options, SSO specifically addresses the concern of securely managing user access through streamlined authentication processes, which is critical for protecting customer and organizational data.