Which factor can improve the survey-taking experience according to XM Directory settings?

Focusing on contact frequency as a factor that can improve the survey-taking experience aligns with best practices in survey design and respondent engagement. When surveys are distributed with suitable frequency, it helps build a relationship with respondents, ensuring that they do not feel overwhelmed or fatigued by too many requests. Properly managing contact frequency can lead to higher engagement rates, as respondents are more likely to participate in surveys when they feel that their input is valued and not overly solicited.

Setting up an appropriate contact frequency helps maintain a balance between gathering valuable insights and respecting the time and attention of the respondents, ultimately contributing to a positive survey-taking experience. By understanding and optimizing contact frequency within XM Directory settings, organizations can ensure that they gather quality data while also fostering positive relationships with their respondents.

In contrast, while survey duration, response rate, and question complexity are also significant aspects of survey design that can affect respondent engagement, they do not directly relate to the organization of respondent contacts and outreach strategies like contact frequency does.