Which group should be involved early in the conversation about email deliverability?

Involving the client's IT team early in the conversation about email deliverability is crucial because they possess the technical knowledge and expertise needed to address key aspects that impact email performance. This includes understanding the technical settings of the email infrastructure, such as domain authentication protocols (like SPF, DKIM, and DMARC), server configurations, and any potential issues with firewalls or spam filters that could hinder email delivery.

The IT team can also help identify potential issues that might affect email deliverability, such as ensuring that the sending domain has been properly set up and that all necessary permissions are in place for sending emails. Their involvement helps to ensure that technical barriers are addressed and that the overall email strategy is aligned with the organization's infrastructure.

While the other groups, such as the marketing team, might have important insights into content and strategy, and the finance team may be concerned with budgeting, the IT team’s role is fundamental for the effective execution of an email deliverability plan. Customer service might provide valuable feedback on user experiences but does not have the direct influence on the technical aspects of email systems.