Which of the following is NOT a key financial result linked to a strong CX program?

A strong customer experience (CX) program primarily focuses on enhancing the interactions that customers have with a company, and several key financial results are often associated with the effectiveness of such programs.

Increase in customer retention and loyalty directly correlates with a strong CX program, as positive experiences encourage customers to remain loyal to the brand and continue purchasing. This loyalty translates into long-term financial benefits for the company.

Decrease in cost to serve is another financial outcome tied to effective CX management. When customers are satisfied, they require less support and service, which can lead to reduced operational costs and increased efficiency.

An increase in customer lifetime value is closely associated with a strong CX program as well. When customers are happy and engaged with a brand, they are likely to make repeat purchases over time, significantly enhancing their overall value to the business.

In contrast, increasing production output is not inherently linked to a strong CX program. While operational improvements may enhance efficiency or capacity, the connection between CX and production output is not as direct. Hence, this outcome does not align with the primary objectives of a CX program.