Which of the following is an example of Experience data (X data)?

Experience data, commonly referred to as X data, encompasses metrics that reflect how individuals feel about their experiences with a product, service, or brand. This type of data captures sentiments, opinions, and perceptions, which are essential for understanding customer experiences.

Overall Satisfaction is a prime example of experience data because it directly measures how satisfied individuals are with their experiences. It taps into the emotions and sentiments of customers, providing insights into their overall perception of a product or service. This qualitative feedback can significantly inform improvements and strategies to enhance customer experience.

On the other hand, metrics like Net Promoter Score and Customer Feedback also relate to experience, but they serve slightly different purposes or may measure specific dimensions of experience rather than a generalized notion of satisfaction. Sales Revenue, in contrast, represents operational or transactional data, which is quantitative and does not capture the emotional aspects of customer experience.