Which of the following is an example of Operational Data (O-Data)?

Prepare for the Qualtrics Certification Exam with flashcards and multiple choice questions. Each question comes with hints and explanations to aid your learning process. Equip yourself for success!

Operational data (O-Data) refers to the information that is used in the daily operations of an organization. It often includes quantitative data that is essential for conducting business processes, managing resources, and making immediate decisions. Customer ID is a prime example of operational data because it is a unique identifier assigned to each customer, allowing for the tracking and management of customer interactions, transactions, and history within an organization. This data supports operational efficiency, as it enables teams to access specific customer information quickly and facilitates processes like customer service, billing, and marketing.

In contrast, overall satisfaction, customer feedback, and employee engagement are examples of analytical data that are more qualitative and often utilized for assessment, strategy, and improvement initiatives rather than to manage day-to-day operations. These types of data are typically analyzed over time to inform business strategies and enhance customer or employee experiences.

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