Which setting in XM Directory limits how often respondents can be contacted to improve survey-taking experience?

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The correct choice revolves around the Contact Frequency setting in XM Directory, which specifically governs the frequency with which respondents can be reached out to for surveys. By implementing limits on how often individuals are contacted, organizations can significantly enhance the survey-taking experience. This is crucial because frequent contact can lead to survey fatigue, causing respondents to disengage or provide less thoughtful responses. By regulating how often invitations are sent, organizations ensure that respondents feel valued and engaged, rather than overwhelmed.

This setting allows for a more strategic approach to communications, enabling organizations to maintain a balance between gathering necessary data and respecting the respondents' time and attention. It is essential for retaining a positive relationship with the survey audience while ensuring high-quality responses.

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