Which task is part of the Qualtrics XM Framework's Realize phase?

In the Realize phase of the Qualtrics XM Framework, the primary focus is on enabling organizations to achieve desired business outcomes by effectively leveraging customer insights. This phase emphasizes translating the information gathered into actionable strategies that align with specific business objectives.

By concentrating on helping customers reach their goals, organizations can ensure that the insights gained from data collection are utilized in a way that drives tangible results. This phase often involves interpreting the feedback and making decisions or implementing changes that lead to improved customer experiences and business performance.

The other tasks listed, such as collecting customer feedback, building survey distribution lists, and designing survey questions, are essential components of the overall research process and are typically addressed in earlier phases of the framework. Collecting feedback is part of understanding customer needs, while building distribution lists and designing questions are vital for effectively gathering that feedback, but they do not capture the essence of the Realize phase's focus on applying insights to achieve business outcomes.