Which type of data relates to feedback received from customers regarding their experiences?

Experience Data, commonly referred to as X data, specifically focuses on feedback and insights derived from customer experiences. This type of data captures the sentiments, feelings, and perceptions of customers about their encounters with a brand, product, or service. It emphasizes the "why" behind customer behavior and decisions, enriching the understanding of customer journeys and allowing organizations to address issues, enhance service quality, and foster positive relationships with their audience.

In contrast, Operational Data (O-data) relates more to structured data that reflects the operations of a business, often involving metrics and performance indicators. Qualitative Data refers to non-numerical insights, such as opinions or descriptions, but it does not specifically focus on customer experiences. Quantitative Data, while valuable in measuring aspects of performance, is primarily statistical and numerical, lacking the depth of emotional context that X data provides.