You wish to make your survey public on your customer website. Which link would work best for this?

The best choice for making your survey public on your customer website is a Public Link. A Public Link is specifically designed for surveys that are intended to be shared widely and accessed by anyone without requiring prior authentication. This type of link allows you to reach a broad audience, as it doesn't impose any limitations on who can access the survey—making it ideal for public distribution.

In contrast, the other types of links serve different purposes. A Unique Link is typically used to send an individual response to a specific participant, often tied to personal data and restricts access to that particular recipient. An Anonymous Link also allows respondents to take the survey without identifying themselves, but it is not geared towards public sharing on websites in the same straightforward manner as a Public Link. A Multi-Access Link allows a group of recipients to take the survey without authentication but is still not as open and unrestricted as a Public Link.

For engaging customers on a website and ensuring that anyone can access your survey easily, the Public Link is not only the most appropriate choice but also the most effective for broad visibility.